An operator in the seat, not a consultant with a deck.
Embedded revenue leadership for founder-led and PE-backed companies that need a system, not another strategy document.
You have a revenue target. Where is the system that hits it?
Most growth-stage companies have a number that came from a board conversation or a fundraising model. What they do not have is the architecture connecting that number to the capacity of the team.
So the quarter ends short, and the conversation is about what went wrong instead of what the math already predicted. Pipeline looks full right up until you ask which deals will close. The forecast is a negotiation between optimism and paranoia. And every stall gets met with the same idea: hire another rep.
I build the revenue engine, and I run it with you.
I step in as your CRO, embedded in the business, accountable for the number. Not advising from a safe distance. In the pipeline reviews, in the board meeting, accountable in real time. What gets built:
- A precise ICP, with disqualification rules that keep the pipeline clean
- Revenue math that survives a board question: ARR bridge, capacity model, CAC and payback
- A sales system with shared language, stage exit criteria, and a real qualification standard
- A hiring framework that predicts performance instead of rewarding chemistry
- An operating cadence that surfaces problems while there is still time to fix them
- Board-ready reporting that tells the truth
- Allocation
- Typically 20 to 40 percent time allocation.
- Presence
- Remote and on-site as the work requires.
- Structure
- Retainer, equity, or hybrid structures.
- Cadence
- Weekly 1:1s with leadership, monthly CEO syncs, board and investor participation as needed.
- Duration
- Engagements generally run 6 to 18 months.
Founder-led and PE-backed companies in the $5M to $30M ARR range that need senior revenue leadership without the cost or commitment of a full-time CRO.
Put an operator in the seat.
A 30-minute discovery call is the fastest way to find out if there is a fit, and what working together could look like.
Book a Discovery Call →